Our Lingerie Blog -- Underwear Matters
Look your best always; dress from the inside out.
-
Be Nyssa to Yourself with This New Prima Donna Design
Prima Donna's Nyssa provides comfort -- in an easy-fitting bra -- and style -- in a vintage denim look in the colour indigofera. You get a mixture of clean, summer stripes mixed with floral embroidery to create a look that is simply flying out of our Secret Drawers.
Keep reading -
PrimaDonna's 100th Anniversary Deauville Bra
Few things last 100 years; however, PrimaDonna lingerie is an exception. In fact, PrimaDonna is an exceptional exception. That's why PrimaDonna is celebrating their 100th anniversary with statement, gold embroidery on their classic Deauville design.
Keep reading -
Pray Thee, Gentlelady, PrimaDonna Says Get Thee a New Bra
Okay, Shakespeare might never have suggested that women get new underthings, but we assert that's because he never saw PrimaDonna lingerie. If he had of seen some of these timeless designs, he wouldn't have been suggesting women get to nunneries, at least, not in unfashionable underwear.
Keep reading -
Prima Donna's New Alara
Prima Donna must know how much of a favourite their Divine is because now, they've come out with the Prima Donna Alara -- a beautiful bra that fits just as well. If the Divine has been your past choice, this might just be your new favourite.
Keep reading -
Lace on a Padded Cup -- Take a Bow by Prima Donna Twist
The look of lace is always desirable in the world of lingerie, but sometimes the feel and function of naked lace isn't. For a variety of reasons, women sometimes want padded cups. In this case, you can have your lace and wear your padded cup too, with the Take a Bow, part of the Prima Donna Twist line.
Keep reading -
Prima Donna's Fireworks at Midnight
It's not every day that a design is inspired by fireworks but that's exactly what Prima Donna's new design is based on. Today's new addition at Secret Drawers Lingerie is Fireworks by Prima Donna in a deep, sultry blue.
Keep reading -
We Don't Feel Guilty About Prima Donna's Pleasure
Today we're pleased to introduce the Guilty Pleasure by Prima Donna, but, as we said, while it might be a pleasure to wear, we don't feel guilty about it at all. Its tone-on-tone pattern and gold accents make us think "class" and we definitely don't feel guilty about that.
Keep reading -
Feeling Happy? Check Out Prima Donna's Happiness in Passion
Passionate happiness should be celebrated and where Prima Donna is concerned, Happiness should actually be worn, too. Check out today's new colour in Prima Donna's Happiness style.
Keep reading -
Do You Enjoy the Tropics? Prima Donna Sure Does
Are you up for an animal print? The fashion runways sure are, and so is Prima Donna. Today we introduce you to Prima Donna's Tropical in Blue Gel.
Keep reading -
'I Do' Love Prima Donna's New Design
Prima Donna makes fabulous pieces. Prima Donna makes fabulous fashion pieces. That means they're designs that are temporarily available. So if you like what you see today, you should come in soon for the best selection of sizes. I Do by Prima Donna Prima Donna's new I Do is available in the chic colour Brazilian garden. Take a look.
Keep reading