We, at Secret Drawers Lingerie, love the idea that women in their 40s are driving lingerie sales. Why shouldn’t the gorgeous women of Sex in the City (in their 40s and 50s, by the way, see Kim Cattrall) and Courteney Cox in TV’s Cougar Town strut in lace and silk baring their beautiful bodies? Beauty and sex appeal doesn’t disappear because you hit a number on the calendar. Our customers follow the trend and are in their 40s and 50s rediscovering their bodies with excitement. Plus, they now have the time, money, and wisdom to pamper themselves.

And the sex life of woman over 40 is better than ever:

One third of women over forty said they were having more sex now than 20 years ago – and more than half had more orgasms.

Unlike those in their twenties, older women said they had no inhibitions when it came to spicing up their sex life.

Woman in their 40s are now proud to buy more stockings, suspenders, thongs, and bras than women in their 20s. These women really like their spice.

Model Elle Macpherson, 47, has a hugely successful underwear line as does Liz Hurley at 44. Now, more than ever, it’s time to recognize that throughout life, underwear really does matter.

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