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Marie Jo's 100th Anniversary Avero

January 10 2020 – Vashti Lehrle

The Avero has been popular for more than two decades. No wonder Marie Jo chose a special Avero design to celebrate its 100th anniversary.
The Avero has been popular for more than two decades. No wonder Marie Jo chose a special Avero design to celebrate its 100th anniversary.
The Avero has been popular for more than two decades. No wonder Marie Jo chose a special Avero design to celebrate its 100th anniversary.

Admittedly, we have featured Marie Jo’s Avero several times on the Underwear Matters blog. But there’s a reason for that. The Avero is one of the most popular bras imaginable — in fact, an Avero is sold every minute worldwide. Today’s Avero is in honor of Marie Jo’s 100th anniversary and that’s no small feat for a lingerie, or any, company.

100th Anniversary Avero Bra by Marie Jo

There have been 45 versions of the Avero launched on the lingerie market thus far so finding something new and fresh to celebrate the 100th anniversary of Marie Jo was no simple task. As you can see, though, they met it with aplomb.

The 100th anniversary Avero bra features a glittery, coppery daisy on the strap which informs the subtle, stylized floral print on the cup. (But don’t worry, you won’t see the print through a t-shirt.) We’re carrying this version of the Avero in sizes 34-38, cups B-D.