Our Lingerie Blog -- Underwear Matters

If you're looking for the perfect bra to show off -- this is it. Whether you're sharing your Louisa Bracq bra by wearing it under a sheer shirt, with your lover or with only your mirror, you will not be disappointed.

Prima Donna's Summer Sapphire is being featured in the window of Secret Drawers Lingerie right now. And you know what that means? It makes it most-wanted. I think these pictures show why. (Click on an image for a larger view.)

As we said last week, we have brought in a new German line called Mey. We introduced you to the Mey pajamas in our last post and today we'd like to focus on a new bralette and matching brief by Mey that we now have in-store.

Chantelle is known for superior quality and stunning designs. If you peruse our site, you'll see that Chantelle has had some big hits over the years. Luckily with Chantelle's new Organgerie, we don't think that's about to stop any time soon.

It's not every day that a design is inspired by fireworks but that's exactly what Prima Donna's new design is based on. Today's new addition at Secret Drawers Lingerie is Fireworks by Prima Donna in a deep, sultry blue.

Some women like to have their breasts centered by their bra. For other women, lifting their breasts is a priority. Smooth cups are something that's important to others. And, of course, there's always a time and place for cleavage. Well now, with Marie Jo's new Dawson, you can have all these things and more.

The Avero by Marie Jo is a perennially popular choice for our clients. It's distinctive in its daisy-clad straps and tone-on-tone checkered cup. And because our clients love it so much, we just can't stop stocking it in the latest fashion hue. This summer, blue is all the rage and Marie Jo as released the Avero in skyfall blue.

No one likes to have a visible panty line. No one likes to think that as they're walking away, someone is getting a glimpse of where their underwear is sitting. That's just un-svelte. Luckily, new fabrics and technology make this situation a thing of the past.

The Wacoal Awareness Underwire bra is a hugely-popular piece at Secret Drawers Lingerie. This is likely due to its tie-in with breast cancer and its easy fit. It has done wonders for so many women's shapes.

The new Prima Donna Allegra is in a colour called "cloud" but really, it's more like a calm, blue sky with just a few puffy clouds rolling by.