Our Lingerie Blog -- Underwear Matters

Prima Donna is a longstanding brand with 100 percent authentic French lingerie credentials. There is no doubt that when you choose Prima Donna, you will be well-adorned for a long time to come. But they didn't stop there. Prima Donna has hatched multiple fashion lines, one of which being Prima Donna Twist. This is the line bringing us today's design:...

Have you ever wanted to perform burlesque? Have you ever wanted to be just a little be cheeky? Have you ever wanted to reveal something gorgeous underneath? While we don't all climb up on the stage, we can all have a little bit of this at home with the Gythia by Prima Donna. The Gythia is a flirty and feminine...

We love Prima Donna designs and it seems like our clients do too. Some of the latest designs are just flying out of our drawers. And the great news today is that you can get $20 off a new Prima Donna bra today.

Last week we talked about a new Prima Donna staple for us, the Star. This week, we have a season-perfect offering by Prima Donna in blue. This shade might not be a staple for you but we think it will be a favourite that adds lightens up any lingerie drawer.

We are now carrying the Star by Prima Donna Twist. And while it will become a staple for us at Secret Drawers Lingerie, it's really anything but "basic."

Can't decide between the design elements of a floral, animal print or lace? Not to worry, Prima Donna's new Efforia doesn't make you choose. With the Efforia, part of the Prima Donna Twist line, you can have it all and in the most stylish way.

Prima Donna's Summer Sapphire is being featured in the window of Secret Drawers Lingerie right now. And you know what that means? It makes it most-wanted. I think these pictures show why. (Click on an image for a larger view.)

Majestic blue is the new colour offering from Prima Donna, and its adornment on this lingerie line is something to behold. The East End design is part of the Prima Donna Twist line.

Prima Donna knows high fashion, so is it any wonder that they named their latest design after the trendy shopping and entertainment hub Covent Garden? Covent Garden is in London's West-End and is famous for its luxury fashion and beauty stores along with award-winning restaurants and theatres. Its car-free Piazza just adds to the reasons we want to go. However,...

New, new, new -- that's what we're celebrating today. We know that many people have ventured out in a limited capacity recently, so today we want to do a round-up of everything you can get your hands on right now that might make a visit to downtown 5th Street worth a trip.