Our Lingerie Blog -- Underwear Matters

Check out the new Joy Roses by Felina for a feminine and understated look in an icy, crystal blue. Joy Roses, by Felina, isn't just another tone-on-tone print, but, rather, it's a subtle heat-embossed design; this gives it a unique look that you just won't find anywhere else.

Nanso is a Finnish line, so you would think they wouldn't be experts on fun in the sun -- but as it turns out, their fashion sure is. Nanso is known for producing comfy loungewear that is perfect as a beach cover-up, cruisewear and just for lounging around in the summer.

Chantelle's signature logo is elegant and classy and you can see it overlaid on today's addition: the Chantelle C-Chic Sexy. Another stunning bra in curacao, this one contains the unique design features of a softly contoured design and pleats on the straps. Also note the striking jeweled detail and fabric tie at the breastbone.

Okay, so it's pretty on the nose, but sometimes you just want to say, "Call me!" and that's what this bra, by Pirma Donna, says, quite proudly. And it says it in the stunning, clear, sparkling, summer colour of Barcelona blue.

Prima Donna is known for chic elegance and this new design, the Gracious, adds a subtle, summer sparkle to the mix. This new arrival is in the fashion colour Krokus. Krokus is a lilac with with tints of light pink and blue in the embroidery.

It's not every day that we bring a new corset design into Secret Drawers Lingerie. However, today is such a day and it's a winner for brides everywhere, among others, who love a white piece that cinches and lifts in all the right places.

Everyone has a pair of bluejeans in their closet. In fact, if you're like most people, you have a few. This is because the look of jeans can go from classic, to stylish, to trendy and more. And what never fails is that a dark navy makes us look good.So, can a lingerie design do the same thing for under...

Marie Jo creates one of our best-sellers -- the Marie Jo Avero. The Avero has been in stores in a new fashion colour every season for almost 20 years! We love this bra. It fits so many beautifully and its straps are a line of daisies that are a joy to let peek out on a shoulder.And now you have...