Our Lingerie Blog -- Underwear Matters

We know, the summer isn't here just yet. But summer fashions? They're arriving in store, more every day. Today's example of new, flirty, summer fashion is the Baptiste by Marie Jo. Marie Jo is known for providing us with unique, fashionable, lingerie pieces for every season.

Today we're happy to introduce you to new Lise Charmel designs -- not just in a bra and panty, but so many other pieces as well. If you love a floral design, then we have the new, seasonal pieces for you.

Do you love red? We love red. It's an outstanding colour that looks good against so many skin tones. And today, we're introducing you to new Simone Pérèle -- the Envol -- in grenadine -- a standout design in a standout shade of red.

While most bras have an underwire for support, some women are looking for an alternative that still supports their bosom but doesn't have that solid wire. Anita's new Josephine is an option in this category.

We know that pastel hues and tone-on-tone colour isn't for everyone; some woman are looking for a true, bright pop of colour. Enter Lise Charmel with a new print with a multi--faceted look and design.

Do you have intuition? We all do. And what we're intuiting right now is that you'll love Chantelle's new, low-cut, demi bra, the Intuition.

When a woman tries on a bra, she checks every angle: front, back, and, yes, the side. And some women find they are concerned an underarm bulge where the bra cuts into their side. Well, Wacoal has the solution to this concern: the Ultimate Side Smoother Seamless Underwire T-Shirt Bra.

Many women find getting a boudoir photo extremely empowering. It's not about sex -- it's about feeling your best -- and no one helps you feel this way better in the Comox Valley than McKinnon Photography. In fact, McKinnon Photography is organizing their fourth annual Boudoir Marathon on November 6th and 7th, and we think we have the perfect piece...

Simone Pérèle calls this their "beauty secret for full-busted women" and we would happily have to agree. The Simone Pérèle Révélation is a demi-cup bra  that will support the larger breast in cups C-E. This is uncommon as the demi-cup is often designed only for the smaller-bosommed woman, but not any more. This is full-figured lingerie at its finest.

One of the things we love about owning a lingerie shop is being the first to see all the amazing, new designs. And the best part is when a design comes in like we've never seen before and while the Ando by Marie Jo has appeared in our drawers previously, this new design of the Ando is truly unique thanks...