Our Lingerie Blog -- Underwear Matters

We didn't know it, but it turns out that lace and please go together quite well. We learned this lesson thanks to the new Marie Jo Sofia design. The way these elements are combined in the Sofia is an excellent idea of unique thinking and design. You'll find pleats and lace on the cups of the bra and on both the...

What's a mystery safari? Well, today's post aims to answer that, in the vernacular of the Prima Donna Twist line, anyway.

Serenity is what we're all looking for, isn't it? Can a bra really help with that? Wacoal thinks so. Today's new piece is Wacoal's Serenity, seen on the left.

We are extremely grateful to announce, and we're probably not the only ones that have noticed, that summer is here. Those April showers have brought May flowers and you can see them studded across PrimaDonna's new design: First Lady.

Chantelle is a popular line at Secret Drawers Lingerie.due to its wide variety of designs that all tend to attract the eye. Today we're introducing a piece for smaller-busted women that can work as your everyday bra but also as a special occasion bra as it will give you excellent cleavage in that low-cut gown.

Lise Charmel, a line from France, is known for taking a fashion look and giving it just a little bit of a feminine twist. Today we introduce Lise Charmel's Expression Dentelle which sports a new type of non-floral design.

The Marie Jo Avero -- the iconic daisy bra -- is a design that we've been carrying for many years thanks to its popularity and superior look and fit. Over the years, it has come in all sorts of stunning colours as Marie Jo has kept updating it to stay on trend. Win an Avero by Marie Jo Customized by YOU And...

Many women look for convertible bras -- two looks in one, one with straps and the other without. This type of piece often gets double the wear. We carry a few but today's addition by Blush is particularly striking due to it's keyhole and longline.

Have you ever wanted to be the "it" girl. We admit, that being grown adults, it's not exactly in the forefront of our minds but if Prima Donna wants to reach out and help us become that legendary "it" girl, we'll take it.

Simone Pérèle introduces truly special and unique pieces. In fact, some might even call these looks haute couture -- handmade just for you. And this offering is in bubble gum pink -- a fashion colour perfect for the changing season and perfect against many skin tones.