Our Lingerie Blog -- Underwear Matters

You might have noticed a bright, new colour making its way into our drawers lately - coral. Coral is the colour of summer 2014.And today's offering is one of our best-selling bras - the Wacoal Awareness bra - in calypso coral. This is an excellent example of taking a classic winner and tweaking it with au courant style.You'll find this...

Lace and embroidery are hot, hot, hot this summer and these details inspired the Flynn, by Marie Jo L'Aventure. The Flynn is a contemporary take on these details and it certainly isn't going to be confused with your grandmother's underthings.The Flynn is available in flamingo - a hip colour that will definitely stand out in your drawers and goes well...

Simone Pérèle brings us some of our hottest designs - and by hot, we don't just mean current and fashionable, we mean hot as in oo la la. Today we're featuring the Implicite line by Simone Pérèle which really goes to prove our point.Featured here is the Talisman design bra. It's modern and sexy with clean lines and sleek details....

We're always looking to enliven our drawers with unusual hues. Black, white and nude are lovely basics, but we need a pop of colour now and then, so we've brought in this new topaz blue piece by Marie Jo. Please say "hi" to Marie Jo's Fred.The Fred, by Marie Jo, is a striking piece that has suiting details on the...

It can be hard to find a bra without an underwire that supports breasts larger than an A cup. However, that's exactly what the Aurelia soft bra by Rosa Faia does. The Aurelia is made to suit sizes from 34-42, cups B-E.The Aurelia's lightly molded cup is extremely soft and is covered in floral lace in ecru. Its seamless cups...

Today's new design, Frou Frou by Prima Donna, is the epitome of luxurious femininity. The fun, stylized, bow print is a modern touch while the colour of tropical sand with summer, amber accents is traditional in nature. And while the design may be new, you'll notice the timeless Prima Donna exceptional fit.You'll also find a gentle gather on the lower...

Feeling blue that spring isn't here yet? Well pop in and add this piece to your wardrobe and make that blue feeling work for you.New Simone Perele is now here in azure. This is the Celeste design by Simone Perele. It's perfect for the woman wanting to wear a daringly low neckline as the design allows for a deep plunge....

Some women are looking for the basics, and the basics are okay, but we like it when the basics are kicked up a notch, like with this new design by Marie Jo L'Aventure. In this line, the Clark, Mari Jo shows us that basics with a flare can be best.The Clark, by Marie Jo L'Aventure, is a smart, unicolour series...

This the Wacoal Awareness bra. It isn't just one of your favorites, it's one of ours too. It provides excellent support in a range of sizes and is Wacoal's number one selling bra in their entire line.The Awareness bra by Wacoal is a full figure underwire bra with many built-in design features that gift the bosom superior lift, support and...