Our Lingerie Blog -- Underwear Matters

You clearly loved the Oh La La by Prima Donna - so much so you snatched it right out of our store in the blink of an eye. We, of course, love it when that happens. And when it does, we listen to what it says. It says, "We love this!" So, we did it again.

True, lately we've been in the midst of a bit of a freeze here in the Comox Valley, but we're here to tell you that spring is just around the corner. Just ask PrimaDonna, the makers of the Aurora. The large, openwork flowers of this piece make it striking and unique, and the joyous blue with yellow accents highlight this ebullient...

Are you a curvier woman? Do you have trouble finding bras that don't just fit, but also flatter? Then let us introduce you to Felina - maker of fine lingerie for the fuller bosom.Felina's Liberté is today's new addition to our drawers. This supportive piece holds an edge with its off-black colour called anthracite. Find tone-on-tone striping as well as...

A demi-cup is perfect for many because it allows for a plunging neckline and promotes voluptuous cleavage. And today's entrance into this category is the Merci by Chantelle. It's a demi-cup in a soft, stretch lace inspired by the lotus flower.Chantelle's Merci is available in metallic blue and we have the matching thong, boypants and Brazilian bottoms. These fine pieces...

Wacoal has been making the Bodysuede underwire bra for years. The Bodysuade, in fact, has always been a bestseller for Wacoal. It's silky smooth and it hugs the body in a way that makes it feel like a second skin. It's been designed to flatter the fuller bosom. Unfortunately, the Bodysuede in black is now being discontinued. We just wanted...

The Marie Jo Avero is one of our best-selling bras - so much so, we've kept it in stock for years. You'll know the Avero from its classic tone-on-tone, checkered pattern on the cup and a striking, flowered strap. These are the straps you want to let slip out from your neckline.This season we've brought in the Avero by Marie...

Young, hip and fresh is this new print by PrimaDonna - the Oh La La. This new design is being carried in Alice blue, which matches your favorite jeans perfectly. The Oh La La is an eye-catcher with its contrasting trim and retro bow.This PrimaDonna bra has a molded cup with a small amount of padding, making the most of...

PrimaDonna lingerie is known for many things but one of the best is the way they accent the full bosom and today's addition is no exception. Today we introduce the Belleville line.The Belleville by PrimaDonna takes its cues from the floral patterns of art nouveau. It's highlighted by exceptional, multi-coloured embroidery details both top and bottom and the Belleville has...

New in is a tattoo that makes us gasp for all the right reasons. New in is a design that embraces and enhances a woman's femaninity. New in is a piece that highlights and accessorizes a woman's form. New in is the Tattoo by Simone Pèrèle.The Simone Pèrèle Tattoo is a stunning piece made of lavish embroidery. It's chic, sophisticated...

New in-store is the Darling by Prima Donna. Part of their wedding line, this design offers contemporary comfort with a touch of traditional romance.The Prima Donna Darling is in a soft, microfibre fabric with a tone-on-tone lace print both on the cups and straps. In nude, this piece disappears under many fabrics. Its three-section design fully supports, lifts and centers...