Our Lingerie Blog -- Underwear Matters

Marie Jo has done it again. Marie Jo has introduced a piece unlike any other and we can't wait to tell you about it.

It's not every day that a design is inspired by fireworks but that's exactly what Prima Donna's new design is based on. Today's new addition at Secret Drawers Lingerie is Fireworks by Prima Donna in a deep, sultry blue.

We have carried Anita's sports bra for many years and often once a woman tries an Anita sports bra on, she picks up two or three because they are just that comfortable and that supportive. Because of this long-running success, we've decided to also bring in Anita's new sport tights.

Last month we introduced you to our first piece of Passionata -- a new line we are carrying that is an offshoot of Chantelle. The Passionata line is known for young, fun looks at a reasonable price point. -- and it's designed in France.

The new lingerie we're talking about today is the Poul line by Marie Jo. According to Marie Jo, "Poul is a lingerie drawer essential with a timeless tint, subtle print and superior fit!" and we just can't think of one reason to disagree with that.

Today we're pleased to introduce the Guilty Pleasure by Prima Donna, but, as we said, while it might be a pleasure to wear, we don't feel guilty about it at all. Its tone-on-tone pattern and gold accents make us think "class" and we definitely don't feel guilty about that.

We love our lingerie lines -- every one of them, but sometimes we have to make space in our hearts for a new line, and that's what this post is about: our new lingerie line, Passionata.

Passionate happiness should be celebrated and where Prima Donna is concerned, Happiness should actually be worn, too. Check out today's new colour in Prima Donna's Happiness style.

Some women like to have their breasts centered by their bra. For other women, lifting their breasts is a priority. Smooth cups are something that's important to others. And, of course, there's always a time and place for cleavage. Well now, with Marie Jo's new Dawson, you can have all these things and more.

Are you up for an animal print? The fashion runways sure are, and so is Prima Donna. Today we introduce you to Prima Donna's Tropical in Blue Gel.