Our Lingerie Blog -- Underwear Matters

The Avero by Marie Jo is a perennially popular choice for our clients. It's distinctive in its daisy-clad straps and tone-on-tone checkered cup. And because our clients love it so much, we just can't stop stocking it in the latest fashion hue. This summer, blue is all the rage and Marie Jo as released the Avero in skyfall blue.

The Symphony design by Felina is one we have carried for years -- this doesn't mean we don't get excited about an update, however. Felina's new Symphony fashion colour is magic blue and we love it.

"Courcelles" is a region in Belgium and in Quebec and it appears in the names of cities all over France and Switzerland. These amazing and cultured places must have been the inspiration for Chantelle's new lingerie design: the Courcelles.

Some women are looking to maximize their bosom or show dramatic cleavage. But then again, some women are not. Today's Chantelle C Magnifique is known as a minimizer -- but it might not be what you think. This is not a bra that just smooshes your breasts against you, this is a bra that intelligently gives you minimal lines and appearance...

Prima Donna makes fabulous pieces. Prima Donna makes fabulous fashion pieces. That means they're designs that are temporarily available. So if you like what you see today, you should come in soon for the best selection of sizes. I Do by Prima Donna Prima Donna's new I Do is available in the chic colour Brazilian garden. Take a look.

Are you set on amour for Valentine's Day? We can help you with that, or, at least, Simone Pérèle can. Today we introduce the Amour plunge bra by Simone Pérèle in nude.

We know you love it when we say, "new, in black." Black is the favourite colour of many of our clients. And we can understand why -- black looks so great against so many skin tones. Prima Donna's new Cabaret is our latest piece in black.

The Kiss by Simone Pérèle is a very popular and gorgeous piece. It's so popular, in fact, that a padded version has come out to serve the needs of even more of our clients.

Are you looking to update your wardrobe with one of those darker-coloured pieces that we recently mentioned? If you are, or you're looking to update your look at all, we think the new Felina Conturelle shade is worth your consideration.

As we stated last time, because people wear thicker fabrics in the winter, a t-shirt bra isn't critical. Nevertheless, it's sometimes exactly what you're looking for a smooth and beautiful basic. Today's offering from Wacoal is just that -- the perfect, wireless, t-shirt bra.