Our Lingerie Blog -- Underwear Matters

So many women love the Wacoal Awareness bra because it has such a superior fit for so many body types. We put it on someone recently and she told us that all day should couldn't believe it, but it felt like she had nothing on at all! And that is what a good bra should be like -- it should...

While this bra looks light, it's also very supportive. Prima Donna's Divine combines these two characteristics expertly to create the Divine.

The Prima Donna Deauville is a favorite of ours and the Prima Donna Eternal can be thought of as its younger sister. It's a little more playful but with the style and elegance you would expect from Prima Donna.

Those of you familiar with the Christine line know it is the finest of the fine when it comes to design and fabric. Today's new Christine design does not waver from this in the least.

Are you looking for something wireless -- other than your Internet access? Are you looking for something comfy to wear -- other than your bunny slippers? Not to worry, we can help you. We can help you with the new, wireless bralette by Wacoal, the Lace Affair.

The new Prima Donna Allegra is in a colour called "cloud" but really, it's more like a calm, blue sky with just a few puffy clouds rolling by.

Are you looking for the perfect Spring sleepwear -- something light and airy to spend your night hours in? We think the new line we have brought in, Paper Label, might be just what you need.

We welcome the spring and we usher forward the warmer weather of summer. And these months are the perfect time to pick up some lingerie in the fashion colour white. Check out Prima Donna's Show Time for the perfect example.