Our Lingerie Blog -- Underwear Matters

Prima Donna is a longstanding brand with 100 percent authentic French lingerie credentials. There is no doubt that when you choose Prima Donna, you will be well-adorned for a long time to come. But they didn't stop there. Prima Donna has hatched multiple fashion lines, one of which being Prima Donna Twist. This is the line bringing us today's design:...

Secret Drawers Lingerie believes in supporting women during all of life's experiences. And while breast cancer is certainly an experience that I wish no one would have, I am honored to be able to help women going through it in a tiny way. We are now carrying mastectomy bras to help women feel more like themselves after they've had to...

Orphée is new Simone Pérèle lingerie that is Parisian retro couture style, reimagined.

Marie Jo's Emmanuel features a bold mix of animal and floral prints. This design isn't for a shrinking violet; it's for the woman who roars.

Hippy, gypsy or bohemian, it's all hot, hot, hot right now. That's what puts this new design by Lise Charmel's Antigel, the Hippie Bohème, squarely in fashion. While the print and colours will remind you of the '70s, its cut and comfort are all 21st century.

Have you ever wanted to perform burlesque? Have you ever wanted to be just a little be cheeky? Have you ever wanted to reveal something gorgeous underneath? While we don't all climb up on the stage, we can all have a little bit of this at home with the Gythia by Prima Donna. The Gythia is a flirty and feminine...

Last week we talked about a new Prima Donna staple for us, the Star. This week, we have a season-perfect offering by Prima Donna in blue. This shade might not be a staple for you but we think it will be a favourite that adds lightens up any lingerie drawer.

Today, it's Simone Pérèle that is gracing our lingerie drawers. Simone Pérèle says "Self-confidence is a beauty that never fades." This guides their design philosophy and goal to help reveal your true beauty. We think today's addition, the Dahlia, can help do just that.

Can't decide between the design elements of a floral, animal print or lace? Not to worry, Prima Donna's new Efforia doesn't make you choose. With the Efforia, part of the Prima Donna Twist line, you can have it all and in the most stylish way.

Marie Jo L'Aventure has just graced our drawers with the new Xavier. This stunning new piece is in night blue and cream. You'll find a modern take on a zebra print on the straps and below the bust and lightly-padded, lace cups. Read on for more about the Xavier by Marie Jo L'Aventure.