Our Lingerie Blog -- Underwear Matters

The new addition to the drawers today is a series by Mey called Poetry Fame. The Poetry Fame line by Mey offers the finest fabric and lace in a bralette, cami, and two designs of briefs. These are perfect as lingerie or as sleep sets as they are made with Cool Max fabric -- designed to help regulate your body...

Hippy, gypsy or bohemian, it's all hot, hot, hot right now. That's what puts this new design by Lise Charmel's Antigel, the Hippie Bohème, squarely in fashion. While the print and colours will remind you of the '70s, its cut and comfort are all 21st century.

Have you ever wanted to perform burlesque? Have you ever wanted to be just a little be cheeky? Have you ever wanted to reveal something gorgeous underneath? While we don't all climb up on the stage, we can all have a little bit of this at home with the Gythia by Prima Donna. The Gythia is a flirty and feminine...

Last week we talked about a new Prima Donna staple for us, the Star. This week, we have a season-perfect offering by Prima Donna in blue. This shade might not be a staple for you but we think it will be a favourite that adds lightens up any lingerie drawer.

Depending on the season, we get pieces in a variety of colours. Often, our staple pieces will be brought into the store in fashion colours to add a little jazz to your underwear drawer. Today, we're showing you the Wacoal Embrace Lace line -- which people adore -- in the new Bristol blue multi-colour design. It's available in a chemise,...

It's time for a little luxury, don't you agree? Rosa Faia provides this luxury in the Antonia. We love the Antonia by Rosa Faia so much, we decided to order it in two designs: both the full cup and the balconette.

Do you want to continue the New Year's Eve party into the new year? We think you should lean into that by taking a look at Felina Conurelle's new Sparkle design.

Okay, Shakespeare might never have suggested that women get new underthings, but we assert that's because he never saw PrimaDonna lingerie. If he had of seen some of these timeless designs, he wouldn't have been suggesting women get to nunneries, at least, not in unfashionable underwear.

We love this new colour combination by Wacoal. It's a lilac-grey with shades of pink to accent. And there is so much to accent in Wacoals Embrace Lace design in a chemise, wire-free bra and hi-cut brief.

Prima Donna must know how much of a favourite their Divine is because now, they've come out with the Prima Donna Alara -- a beautiful bra that fits just as well. If the Divine has been your past choice, this might just be your new favourite.