Our Lingerie Blog -- Underwear Matters

PrimaDonna lingerie is known for many things but one of the best is the way they accent the full bosom and today's addition is no exception. Today we introduce the Belleville line.The Belleville by PrimaDonna takes its cues from the floral patterns of art nouveau. It's highlighted by exceptional, multi-coloured embroidery details both top and bottom and the Belleville has...

Salmoné is the new design by Parisian fashion line Huit 8. Huit 8 calls their nature avant-garde, and this nature is clearly on display in the salmoné.Huit 8 takes two stand-out prints and interprets them into a scarf-like design in the salmoné. A persimmon scrolling floral pattern outlines a larger-scale floral print on an ivory background. The keyhole at the...

Seasons change and so do fashion colours and this season's dominant blue is opal - seen right. This retro pastel is seen on the Prima Donna Pompadour.The brand new fabric seen on the Pompadour - charmeuse - is silky smooth. This Prima Donna bra features tone-on-tone details and embroidery for a fresh, summery feel.The Prima Donna Pompadour is perfect for...

As many women are looking for lingerie that disappears under clothing, Mary Jo has created the Ernest line with just enough detail to differentiate itself from the crowd.The Ernest by Marie Jo combines pure, understated lines with subtle plissé tulle and pleating details on the sides. It lightens a closet and your mood in Riviera Blue.Get the matching Marie Jo...

This delicious Freya design in liquorice is absolutely stunning not only for its sexy and sheer look but also because we have the matching garter belt available.The Freya Lyla has sheer black panels with black linear detailing and purple and silver iridescent floral embroidery. These details are carried across the Freya Lyla bra, garter belt, matching brief and thong.The bra...

Sometimes we get in a design that is so unique and flattering that we're just dying to have clients try it on. The Simone Perele Olympe is one such design. Not only is it in the stand-out colour hot pink, but it also contains unusual detailing.The Simone Perele Olympe plays with matte and shiny fabric through embroidery of flowers and...

The Awareness bra by Wacoal is now available in a new, hot, pink fashion colour - festival fuchsia. It's one worth looking at because not only is it a stand-out piece, it's also traditionally a great fit.The Wacoal Awareness bra has molded, double-layer cups for full support without bulk and a hidden underwire. It keeps you comfortable with wide straps...