Our Lingerie Blog -- Underwear Matters

Have you ever wanted to be the "it" girl. We admit, that being grown adults, it's not exactly in the forefront of our minds but if Prima Donna wants to reach out and help us become that legendary "it" girl, we'll take it.

We know that pastel hues and tone-on-tone colour isn't for everyone; some woman are looking for a true, bright pop of colour. Enter Lise Charmel with a new print with a multi--faceted look and design.

Do you have intuition? We all do. And what we're intuiting right now is that you'll love Chantelle's new, low-cut, demi bra, the Intuition.

One of the things we love about owning a lingerie shop is being the first to see all the amazing, new designs. And the best part is when a design comes in like we've never seen before and while the Ando by Marie Jo has appeared in our drawers previously, this new design of the Ando is truly unique thanks...

Today's new design is a stunning one by Prima Donna. The Madame Butterfly is truly a standout piece. You won't find anything like it in your current lingerie drawer, that is for sure.

This is not your average new design. The Prima Donna Icône is hip and fun and will make you feel just a little younger when you wear it, we promise.

Check out the new Joy Roses by Felina for a feminine and understated look in an icy, crystal blue. Joy Roses, by Felina, isn't just another tone-on-tone print, but, rather, it's a subtle heat-embossed design; this gives it a unique look that you just won't find anywhere else.

Prima Donna is known for chic elegance and this new design, the Gracious, adds a subtle, summer sparkle to the mix. This new arrival is in the fashion colour Krokus. Krokus is a lilac with with tints of light pink and blue in the embroidery.

Everyone has a pair of bluejeans in their closet. In fact, if you're like most people, you have a few. This is because the look of jeans can go from classic, to stylish, to trendy and more. And what never fails is that a dark navy makes us look good.So, can a lingerie design do the same thing for under...

Simone Pérèle is known at Secret Drawers Lingerie for its superior quality and design. In fact, they often lead the way when it comes to lingerie trends. What we're seeing this season by Simone Pérèle, is a fresh take on lingerie that includes velvet detailing.The Velvet, by Simone Pérèle, marries evanescent lace with Swiss-dotted micro-fishnet and velvet accoutrement. The velvet...